The Parents Music Resource Center (PMRC) was an American committee formed in 1985 with the stated goal of increasing parental control over the access of children to music deemed to have violent, drug-related or sexual themes via labeling albums with Parental Advisory stickers. The committee was founded by four women: Tipper Gore, wife of Senator and later Vice President Al Gore; Susan Baker, wife of Treasury Secretary James Baker; Pam Howar, wife of Washington realtor Raymond Howar; and Sally Nevius, wife of former Washington City Council Chairman John Nevius. They were known as the "Washington Wives" - a reference to their husbands' connections with government in the Washington, D.C. area. The PMRC eventually grew to include 22 participants before shutting down in the mid-to-late 1990s.
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As a method of combating this alleged problem, the PMRC suggested a voluntary move by the RIAA and the music industry to develop "guidelines and/or a rating system" similar to the MPAA film rating system. Additional suggestions from the PMRC that appeared in an article in the Washington Post included: printing warnings and lyrics on album covers, forcing record stores to put albums with explicit covers under the counters, pressuring television stations not to broadcast explicit songs or videos, "reassess[ing]" the contracts of musicians who performed violently or sexually in concert, and creating a panel to set industry standards. This article led to the removal of rock music and magazines from American stores including Wal-Mart, J. C. Penney, Sears and Fred Meyer.
Maps Parents Music Resource Center
The Filthy Fifteen
In 1985, the PMRC also released what they called the "Filthy Fifteen", a list of the 15 songs they found most objectionable.
Senate hearing
- Transcript
In August 1985, 19 record companies agreed to put "Parental Guidance: Explicit Lyrics" labels on albums to warn consumers of explicit lyrical content. Before the labels could be put into place, the Senate agreed to hold a hearing on so-called "porn rock". This began on September 19, 1985, when representatives from the PMRC, three musicians--Dee Snider, Frank Zappa, John Denver--and Senators Paula Hawkins and Al Gore testified before the Senate Commerce, Science and Transportation Committee on "the subject of the content of certain sound recordings and suggestions that recording packages be labeled to provide a warning to prospective purchasers of sexually explicit or other potentially offensive content."
Supporting witnesses
Paula Hawkins presented three record covers (Pyromania by Def Leppard, W.O.W. by Wendy O. Williams and W.A.S.P. by W.A.S.P.) and the music videos for "Hot for Teacher" by Van Halen, and "We're Not Gonna Take It" by Twisted Sister, commenting: "Much has changed since Elvis' seemingly innocent times. Subtleties, suggestions, and innuendo have given way to overt expressions and descriptions of often violent sexual acts, drug taking, and flirtations with the occult. The record album covers to me are self-explanatory."
Susan Baker testified that "There certainly are many causes for these ills in our society, but it is our contention that the pervasive messages aimed at children which promote and glorify suicide, rape, sadomasochism, and so on, have to be numbered among the contributing factors." Tipper Gore asked record companies to voluntarily "plac[e] a warning label on music products inappropriate for younger children due to explicit sexual or violent lyrics."
National PTA Vice President for Legislative Activity Millie Waterman related the PTA's role in the debate, and proposed printing the symbol "R" on the cover of recordings containing "explicit sexual language, violence, profanity, the occult and glorification of drugs and alcohol", and providing lyrics for "R"-labeled albums.
In addition, Dr. Joe Stuessy, a music professor at the University of Texas at San Antonio, spoke regarding the power of music to influence behavior. He argued that heavy metal was different from earlier forms of music such as jazz and rock and roll because it was "church music" and "had as one of its central elements the element of hatred." Dr. Paul King, a child and adolescent psychiatrist, testified on the deification of heavy metal musicians, and to the presentation of heavy metal as a religion. He also stated that "many" adolescents read deeply into song lyrics.
Opposing witnesses
During his statement, musician and producer Frank Zappa asserted that "the PMRC proposal is an ill-conceived piece of nonsense which fails to deliver any real benefits to children, infringes the civil liberties of people who are not children, and promises to keep the courts busy for years dealing with the interpretation and enforcement problems inherent in the proposal's design." He went on to state his suspicion that the hearings were a front for H.R. 2911, a proposed blank tape tax: "The major record labels need to have H.R. 2911 whiz through a few committees before anybody smells a rat. One of them is chaired by Senator Thurmond. Is it a coincidence that Mrs. Thurmond is affiliated with the PMRC?" Zappa had earlier stated about the Senate's agreement to hold a hearing on the matter that "A couple of blowjobs here and there and Bingo!--you get a hearing."
Folk rock musician John Denver stated he was "strongly opposed to censorship of any kind in our society or anywhere else in the world", and that in his experience censors often misinterpret music, as was the case with his song "Rocky Mountain High". In addition, Denver expressed his belief that censorship is counterproductive: "That which is denied becomes that which is most desired, and that which is hidden becomes that which is most interesting. Consequently, a great deal of time and energy is spent trying to get at what is being kept from you." When Denver came up to give his speech, many on the PMRC board expected him to side with them, thinking he would be offended by the lyrics as well.
Dee Snider, frontman and lead singer of the heavy metal band Twisted Sister, testified that he "[did] not support [...] [RIAA president] Gortikov's unnecessary and unfortunate decision to agree to a so-called generic label on some selected records". Like John Denver, Snider felt that his music had been misinterpreted. He defended the Twisted Sister songs "Under the Blade", which had been interpreted as referring to sadomasochism, bondage, and rape, and "We're Not Gonna Take It", which had been accused of promoting violence. Snider said about "Under the Blade", a song Snider claimed was written about an impending surgery, that "the only sadomasochism, bondage, and rape in this song is in the mind of Ms. Gore." He stated "Ms. Gore was looking for sadomasochism and bondage, and she found it. Someone looking for surgical references would have found it as well." Snider concluded that "The full responsibility for defending my children falls on the shoulders of my wife and I, because there is no one else capable of making these judgments for us."
Notable snippets of audio from the hearing found their way into Zappa's audiocollage "Porn Wars", released on the Frank Zappa Meets the Mothers of Prevention album. Senators Gore, Hollings, Gorton, Hawkins, and others appeared. The album cover featured a parody of the RIAA warning label. The LP included a note to listeners to send to Zappa's Barking Pumpkin Records for a free Z-PAC, a printed information package that included transcripts of the committee hearing, and a letter from Zappa encouraging young people to register to vote. Zappa's full testimonial was released on a posthumous 2010 compilation called Congress Shall Make No Law...
Parental Advisory sticker
On November 1, 1985, before the hearing ended, the RIAA agreed to put "Parental Advisory" labels on selected releases at their own discretion. The labels were generic, unlike the original idea of a descriptive label categorizing the explicit lyrics.
Many record stores refused to sell albums containing the label (most notably Wal-Mart), and others limited sales of those albums to adults. One of the albums to receive the "Parental Advisory" sticker was Frank Zappa's Grammy-winning album Jazz from Hell, presumably for the use of the word "Hell" in its title but also for the song "G-Spot Tornado", even though it is a collection of instrumental pieces and contains no lyrics at all.
It is uncertain whether the "Tipper sticker" is effective in preventing children from being exposed to explicit content. Some, citing the "forbidden-fruit effect", suggest that the sticker actually increases record sales. Examples of this claim include:
- Philip Bailey, of Earth, Wind & Fire, stated: "For the most part [the sticker] might even sell more records in some areas - all you've got to do is tell somebody this is a no-no and then that's what they want to go see."
- Ice-T's "Freedom of Speech" states: "Hey, PMRC, you stupid fuckin' assholes/The sticker on the record is what makes 'em sell gold./Can't you see, you alcoholic idiots/The more you try to suppress us, the larger we get."
- The Furnaceface song "We Love You, Tipper Gore", from their 1991 album Just Buy It, suggests that the label "only whets my appetite ... only makes us want to hear it that much more."
Musician reaction
Many musicians have criticized or parodied the PMRC and Tipper Gore:
- "In a world with major pollution and guns ablaze," John Lydon marveled, "they have to pick on someone using foul language."
- In 1987, the punk rock band NOFX released an EP titled The P.M.R.C. Can Suck on This.
- Danzig's 1988 song "Mother" scored a top 50 hit as the most famous song about the PMRC labeling and its inherent problems (Mother/Tell your children not to walk my way/Tell your children not to hear my words/What they mean, what they say, mother). This is still one of the only songs about Tipper Gore and the PMRC to reach a wide audience.
- The Megadeth song "Hook In Mouth" from their 1988 album So Far, So Good... So What! is "aimed at the P.M.R.C."
- Ice-T's 1989 album The Iceberg/Freedom of Speech...Just Watch What You Say contains many criticisms of the PMRC. One song in particular, "Freedom of Speech", is an extended attack on Tipper Gore:
- In his book The Ice Opinion, Ice-T wrote "Tipper Gore is the only woman I ever directly called a bitch on any of my records, and I meant that in the most negative sense of the word." On "You Shoulda Killed Me Last Year", his spoken-word outro to his album O.G. Original Gangster, he curses the CIA, the LAPD, FBI, George H. W. Bush, and Tipper Gore.
- One of the bonus tracks on Warrant's 1990 album Cherry Pie, titled "Ode to Tipper Gore", is a montage of short audio clips from various live performances by the band, featuring ample use of expletives and obscene language.
- The liner notes of Sonic Youth's 1990 album Goo include a cartoon with the caption "SMASH THE PMRC."
- The cover art for the 1990 PDQ Bach album Oedipus Tex and Other Choral Calamities features a "Pathetic Advisory: Inane Lyrics" warning label.
- Cinderella referenced the PMRC in their song "Shelter Me" (Heartbreak Station album) with the lines "Tipper let the war against the record industry, she said she saw the devil on her MTV".
- The 1990 Dead Milkmen song "Do the Brown Nose" includes the lyrics You, yes you, here's a dime, run out and call the PMRC.
- On July 18, 1993, Rage Against the Machine protested against the PMRC at Lollapalooza III by standing naked onstage with duct tape covering their mouths and the letters PMRC on their chests. The band used up their 14-minute performance time without playing any songs. The only sound emitted was audio feedback from Tom Morello and Tim Commerford's guitars. The band later played a free show for disappointed fans.
- W.A.S.P live album Live...In the Raw includes the song "Harder, Faster", which Blackie Lawless dedicates during the opening of the song to the PMRC.
- KMFDM's irony-laden song "Sucks", from their 1993 album Angst, contains the lyrics:
Our records have stickers with a warning from Tipper
'Cause they're no good for kids; if we'd get her, we'd strip her
- New York based thrash band Anthrax wrote and composed a song called "Startin' Up A Posse" for their 1991 release Attack of the Killer B's. This song ridicules the members of the PMRC.
- Seminal punk rock band The Ramones recorded for their 1992 album Mondo Bizarro the song "Censorshit" about how rock and rap albums are being censored by the PMRC. It mentions Frank Zappa and Ozzy Osbourne, and is addressed to Tipper Gore.
- The 1997 Canadian punk band Reset album No Worries features a track titled "Go Away", which is entirely about their disapproval of the PMRC and Tipper Gore, with one line directly naming Gore.
Tipper, won't you understand the message that I want to say
It's kind of rude but here it goes: it's "fuck you!"
I don't like what you do, and I don't like you.
- On the 2001 Dead Kennedys live album Mutiny on the Bay (recorded in a 1986 concert), during their song "M.T.V. - Get off the Air", lead singer Jello Biafra tells the audience to "buy a homemade [record] instead, before the PMRC closes the stores down that sell 'em." Biafra had earlier been brought to trial on charges of "distributing harmful matter to minors" in an incident involving the 1985 Dead Kennedys's album Frankenchrist, which featured an insert of H. R. Giger's Penis Landscape and a parody sticker on the front cover reading:
WARNING: The inside fold out to this record cover is a work of art by H.R. Giger that some people may find shocking, repulsive or offensive. Life can sometimes be that way.
- Rapper Eminem directly referenced Tipper Gore and indirectly referenced the PMRC in "White America", the opening selection of his 2002 album The Eminem Show; in it, he referred to his mission as being
To burn the {flag} and replace it with a Parental Advisory sticker/
To spit liquor in the faces of this democracy of hypocrisy/
Fuck you, Ms. Cheney; Fuck you, Tipper Gore.
- Eminem also included Lynne Cheney owing to her activism--similar to that of Tipper Gore's--in the early 2000s. It is also worth pointing out that Eminem's reference to burning the flag was censored on the album release, which added a twist of irony to his claims here.
- Suicidal Tendencies referenced Tipper Gore in their song "Lovely" from the album Lights...Camera...Revolution!: "Tipper, babe, don't you remember me/Now I'm kinder, gentler, and so happy".
- Harry and the Potters reference Tipper Gore and the PMRC in the title track of their album Voldemort Can't Stop the Rock! with the line "We won't let the Dark Lord ruin our party just like Tipper Gore tried with the PMRC."
- Bad Religion cryptically references the PMRC in its song "I Want to Conquer the World" (from the album No Control): "Hey, moral soldier, you've got righteous proclamations, and precious tomes to fuel your pulpy conflagrations."
See also
- Warning: Parental Advisory
- Terry Rakolta
References
Further reading
- Sound of the Beast: The Complete Headbanging History of Heavy Metal (ISBN 0-380-81127-8), by Ian Christe, specifically Chapter 7: "The PMRC's Antimetal Panic" (summary)
- Deflem, Mathieu. 1993. "Rap, Rock, and Censorship: Popular Culture and the Technologies of Justice." Paper presented at the annual meeting of the Law and Society Association, Chicago, May 27-30, 1993.
External links
- Sex, Drugs and Gore a short documentary by Retro Report looking back at the PMRC and its effect on culture today
- History of the PMRC by Claude Chastagner
- Short history of the PMRC by Censor This
- Timeline of music censorship
- Tipper Gore on Porn Rock
- FTC Report: "An Overview of the Entertainment Media Industries and the Development of Their Rating and Labeling Systems"
- A Frank Zappa appearance on "Crossfire" during the PMRC controversy
Source of article : Wikipedia
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